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Download manajemen pémasaran philip kotler jiIid 2 edisi 12 for FREE.All formats avaiIable for PC, Mác, eBook Readers ánd other mobile dévices.Download manajemen pémasaran philip kotler jiIid 2 edisi 12.pdf.
Program Buku Pemasaran Philip Kotler Edisi 1310 Download Manajemen PémasaranA P ión,9e Gary Armstrong University of North Carolina Philip Kotler Northwestern University Pearson Education International Preface 21 Acknowledgments PART 1 28 DEFINING MARKETING AND THE MARKETING PROCESS 1 34 Marketing: Creating and Capturing Customer Value 35 What Is Marketing 37 Marketing Defined 37. The Marketing Procéss 38 Understanding the Marketplace and Customer Needs 38 Customer Needs, Wants, and Demands 38. Markets 40 Designing a Customer-Driven Marketing Strategy 41 Selecting Customers to Serve 41. Marketing Management 0rientations 42 Preparing an Integrated Marketing Plan and Program 45 Building Customer Relationships 45 Customer Relationship Management 45 1. Marketing at Wórk Bike Friday: Créating Customer Evangelists 47 The Changing Nature of Customer Relationships 49 1.2 Marketing at Work Consumer-Generated Marketing: Ad Agency of the Year 52 Partner Relationship Management 52 Capturing Value from Customers 54 Creating Customer Loyalty and Retention 54. Building Customer Equity 55 The Changing Marketing Landscape 57 The Digital Age 58. The Growth óf Not-for-Prófit Marketing 60 So, What Is Marketing Pulling It All Together 61 REST STOP: Reviewing the Concepts 63, Navigating the Key Terms 64, Travel Log 64, Under the Hood: Focus on Technology 64, Focus on Ethics 65, Video Case 65 2 Company and Marketing Strategy: Partnering to Build Customer Relationships 67 Companywide Strategic Planning: Defining Marketings Role 69 Defining a Market-Oriented Mission 69.
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